In restructured power systems, the independent system operator (ISO) has to maintain system reliability at an acceptable level. In addition to the expected energy not supplied (EENS) as a reliability index, the total grid losses are another system operators' anxieties. Load management (LM) is an effective mean to achieve a suitable network operational condition. The optimum allocation of LM program is of great practical interest. This paper presents a multiattribute decision-making for allocation of network-driven load-management (NDLM) measures. The objectives of the optimization problem are defined as minimization of the EENS, minimization of total grid losses, and maximization of load-management capacity. It has been shown that these objectives are conflicting aspects of an NDLM program which is solved by the STEM interactive method. The IEEE reliability test system is used to demonstrate the effectiveness of the proposed methodology.