The EU-financed Horizon 2020 project MeBeSafe (Measures for Behaving Safely in Traffic) has successfully celebrated its kick-off. The project aims at reducing the number and severity of road accidents by directly changing our habitual traffic behaviour. Various “nudging” and coaching measures will be used to get tired drivers to take a break and cyclists to reduce their speed in intersections for example.
For most of us, navigating traffic is a very common activity and habitual, almost automatic. The project seeks to change this habitual behaviour and motivate drivers to preserving adequate traffic safety margins. Several nudging measures will be implemented in different facets of road transportation, mainly targeting drivers (of powered road vehicles), but also laying a secondary focus on cyclists.
The nudging concept, adapted from behavioural science, relates to subconsciously pushing humans to make a desired choice, without being prohibitive against alternative choices of action. By preserving our freedom of action and giving us choice, nudging measures are less intrusive and can be provided earlier in a chain of events that might lead to a critical situation.
The nudging measures will be implemented for in-vehicle Advanced Driver Assistance Systems (ADAS, existing or close-to-market) and remote measures like coaching, as well as through adaptive in-road surface displays.
The development of the measures requires a cross-disciplinary collaboration between technologists, behavioural scientists and traffic experts. We will prospectively be analysing the effectiveness of each nudging measure first by modelling, followed by controlled experiments and field trials.
The MeBeSafe project will develop and implement nudging and coaching measures in order to:
MeBeSafe is a € 7.1 million H2020 RIA project, granted by the European Commission and coordin-ated by the Institute for Automotive Engineering (ika), RWTH Aachen University. The project started on the 1st of May 2017 and will run for 42 months.
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 723430.
The consortium consists of 16 partners from the business, academic and research/technology sectors and includes automotive OEMs and suppliers, road infrastructure and fleet owners, SMEs involved in traffic data analysis, and leading organizations in traffic safety research and modelling.
For further information:
Chalmers University of Technology, SAFER
(Vehicle and Traffic Safety Centre)
Phone: +46 701 410 123
Professor Maximilian Schwalm
RWTH Aachen - Institute for Automotive Engineering (ika)