@inproceedings{Cha2008,Author = {Chang, Edward and Ong, Ken and Boll, Susanne and Ma, Wei-Ying},Title = {Rich media and web 2.0},Year = {2008},Month = {01},Isbn = {978-1-60558-085-2},Booktitle = {Proceeding of the 17th international conference on World Wide Web},type = {inproceedings}}@COMMENT{Bibtex file generated on }